About us

About Hart

At Hart, luxury meets longevity. We create timeless, high quality clothing that redefines everyday elegance designed not just for style, but for lasting comfort and durability. Every piece is crafted in limited quantities, ensuring exclusivity while upholding the highest standards of craftsmanship. Designed in Iceland, our collection is where effortless sophistication meets practical versatility, allowing you to move seamlessly from one moment to the next.

The Story Behind Hart

Inspired by the Icelandic word for hard, Hart represents strength, resilience, and timeless beauty values woven into every garment. Our founder and designer, Kristjana Huld Kristinsdóttir, believes in fashion that respects nature, embraces slow luxury, and is meant to be worn for years, not seasons. Each piece is thoughtfully designed to complement any occasion, embodying a refined simplicity that speaks to those who value quality over excess.

Hart is not just clothing; it’s a philosophy an ode to enduring craftsmanship and conscious luxury.